Super Bowl Commercials and Doritos Contest
NBC is negotiating with potential advertisers for the eight 30-second advertising spots that remain open for the 2009 SuperBowl.
Brian Walker, senior director of communications at NBC Sports in New York, told Crain's that NBC had a total of around 67 spots for Super Bowl XLIII and has sold about 59, or 88%. In September, NBC said 85% of the 30-second spots had sold for about $3 million each. Typically, 60% of Super Bowl slots sell by then.
I guess that's why some Doritos-eater is going to get their homemade commercial on TV - extra space. If the Scoreboard Gourmet had not been blinded by nonsense last month she would have told you about the Contest:
Think of an idea for a Doritos brand commercial. Not just any idea, but one worthy of being called the best of the Super Bowl. Maybe its an action-packed story about the first time you tried Doritios brand Tortilla Chips. Maybe it reveals what life is like for the spices on the surface of the chip. Anything. Make the video that would knock you out of your seat if you were watching the Super Bowl. Make it yours. Shoot it. Submit it. Make it as one of five finalists and win $25,000. Then, if America votes it their favorite, your video will be aired as a Doritos commercial during Super Bowl XLIII
Sorry about that. Videos have been submitted. You can see them and judge them on the Doritos Gallery page, but not until January 5, 2009, which is not that far away considering all the Christmas music I hear everywhere I go.
More from Crain's:
Anheuser-Busch Cos. Ltd. is one company that's going to keep advertising. It bought 10 30-second spots, some of which will be combined to run as 60-second spots.
The company filmed its commercials on a Warner Bros. studio lot in Burbank, Calif., under balmy skies last week.
One features a Clydesdale who immigrates from Scotland. The horse tries its hand or hoof at different jobs ranging from racehorse to buggy puller with limited success, until it finds its true calling. The spot's elaborate set included a turn-of-the-century New York streetscape with dozens of extras, overseen by top-shelf ad director Joe Pytka. The crew also shot on location in Scotland, demonstrating the extent to which Anheuser-Busch will go for its Super Bowl ads.
Budweiser ads in Super Bowls date back to 1975 when a hotrodding skier revealed she was a Bud girl. The self-proclaimed King of Beers has reigned over the alcoholic beverage segment at the Super Bowl since securing exclusive rights in the category in a 1989 deal set to last through 2012.