Really Evil – The “Don’t Be Evil” Bookmarklet
It is not as benign as you might think.
Here is a link to the original 720p mp4
Some of the points raised in the video
- We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market.
- Identity is important and both Twitter & Facebook fail to provide a method of bi-directional ownership – the “Don’t Be Evil” bookmarklet fails by linking Mark Zuckerberg’s Google+ to a Quora topic page about him… not his actual profile (if he has one) – it is possible for Google to do fairly well with some cases, e.g. if I have authorship with my blog, and I have bi-directional links between my blog and Twitter, that might count
- Google+ profile owners shoud get a choice of which links might be used
- If you want to give Google hints, you really should fill out your profile better
A few of the links from the video
The evil don’t be evil bookmarklet
John Batelle’s post
Danny’s post
Experiment for yourself, but also understand that Google’s results are personalized and regional. E.g. I fully expect to have competition in the UK SERPs for the first twitter listing for Andy Beard, as there are at least 2 Andy Beards I know of there, and at least 2 others in the US.
Identity is a big part of Web 3.0 and both Facebook and Twitter currently fail in the ability to accurately verify a chain for most people.
The intent of the bookmarklet is to focus on the “user”
I want users to be directed to the profiles and services I vouch for
I want users to go to links that have been verified with a robust identity as being mine
Full coverage on Techmeme
