Lea Michele Spices Up Candie’s Spring Campaign
Glee star Lea Michele will appear in a national multi-media marketing campaign for Candie’s, Only at Kohl’s Spring 2012 collection.
With this, Michele, 25, joins the list of Candie’s celebrity ambassadors including Britney Spears, Avril Lavigne and Fergie, among others.
“Candie’s is such an iconic brand and I am so happy to be working with them,” said Michele, Best known for her role as Rachel Berry on the Golden Globe Award winning television series Glee.
“The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy,” she added.
Referring to Candie’s previous marketing drives, Michele said: “Britney Spears is definitely my favorite past Candie’s girl, her campaigns were gorgeous.”
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom, photographed at a private residence in Beverly Hills, CA by fashion photographer Yu Tsai.
The creative gives consumers a behind the scenes look at Lea’s everyday life at home. The print campaign will debut in March issues of fashion and lifestyle glossies.
Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com.
More cool stuff on Kohl’s [pics]:
