Kristen Stewart for the New Balenciaga Fragrance

Twilight Saga star Kristen Stewart will be unveiled as the face of the newest Balenciaga fragrance for women in Fall 2012.

Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.

“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance,” said Stewart, 21.

“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” said Nicolas Ghesquière, Creative Director of Balenciaga.

“From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga,” said Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.

SOURCE Coty