Wondering how Twitter can be used for business? Wonder no more. “Twitter Means Business: How Microblogging can Help or Hurt your Company,” a new book by Julio Ojeda-Zapata (@jojeda), tells all.
See how Twitter - the fastest-growing social network, according to Nielsen Online - is used by corporations like Comcast, Dell and JetBlue. This book profiles dozens of businesses of all sizes on Twitter. These are tracking what is said about their brands in the “twitterverse,” and are interacting with customers in Twitter’s conversational style.
Find out how businesses are using Twitter in innovative ways - such as responding to complaints, nurturing online relationships, posting hot deals and recruiting evangelists - with “tweets” that are just 140 characters or less.
- Book Title: Twitter Means Business
- Subtitle: How Microblogging can Help or Hurt your Company
- Author: Julio Ojeda-Zapata
- Publication date: November 14, 2008
- Prices: Paperback $19.95, e-Book $11.95
- ISBN: Paperback: 1-60005-118-9 (978-1-60005-118-0)
- ISBN: E-book: 1-60005-119-7 (978-1-60005-119-7)
Public-relations agencies are also on Twitter, showing their business clients how to use the service. “Twitter Means Business” devotes a chapter to such P.R. agencies, ranging from giants to tiny P.R. shops.
Learn how businesses that don’t understand the Twitter culture can be blindsided. “Twitter Means Business” shows how ignoring Twitter can hurt a company. “Twitter means Business” has tips, tricks and tools so businesses will understand Twitter and use it effectively. The book examines rival micro blogging services used by companies, too.
Julio also identifies Twitter thought leaders, like social-media authorities Laura Fitton of Pistachio Consulting and Chris Brogan of chrisbrogan.com . These have praised “Twitter Means Business.”
Chris Brogan says, “Julio’s book on Twitter is the first business-minded book about the topic that I feel comfortable recommending to companies wondering why they should consider the tool for their organization. I’ve found a resource that I will share effusively.” “Twitter Means Business” is a unique blend of professional reportage and social-media insight. It is the one book to buy for anyone needing to master Twitter.
Twitter has become a place to burnish a corporation’s reputation, drum up new business, get ideas from customers and find those who wield influence online. “Twitter Means Business” documents these trends, and more.
Book Summary :
Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.
Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it.
For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business.
Preview : Twitter Means Business :
