Diddy’s “I Am King” Men’s Perfume Ad Towers Over Times Square

Triple Grammy and double MTV Music Video award winner Sean “Diddy” Combs has launched his new “I Am King” fragrance for men in style, unveiling a 172 X 54 feet billboard at Times Square, NYC.

“I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it,” said the 39-year-old rap star in a statement. The scent follows his best-selling Unforgiven.

Earlier last month, music mogul had expressed his belief that it’s time for marketers to move away from the stereotype of the urban black male with lots of bling and move toward images of successful black men like Mr. Obama and… himself.

“When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend,” Combs reportedly told The Wall Street Journal.

The eau de toilette is offered in two sizes, 1.7 oz. for $57 and 3.4 oz. for $74.

Wondering where’s the Queen? Diddy probably knew someone would ask… to eliminate any speculation of sexism, Sean Combs has announced that an “I Am Queen” perfume will follow next in Fall 2009.